The IHT writes about the current wave of scepticism over social marketing, a market-inspired strategy to get the poor to start using mosquito nets by asking them to pay a minimum price for them, which the WHO’s director Dr. Arata Kochi bluntly describes as a pointless approach to reach the most vulnerable.

Clearly, no one has informed of such policy-shift Ben Affleck and Matt Damon, who’ve been visiting Tanzanian hospitals implementing government-backed and USAID-funded net distribution facilities adopting a social marketing strategy, allegedly very successfully.